According to Pew Research, as of January 2014, 74% of adults use social networking sites. That number is growing every day. This explosive growth in social media has opened up brand new advertising channels for brands and influencers alike.

The sheer power of social

If you can get your foot in the door through social, then you’ve made your mark not only in reaching target customers, but also in dominating the space where your customers talk to each other. Word of mouth is the most powerful recommendation to get, after all. Take a TV ad, for example. If you reach people through a commercial on television, then you might drive sales and brand recognition, but your reach stops there. On the other hand, if you market something through social, not only will you get the immediate reach from your ads and posts, but you’ll also get the extended reach of your followers sharing, commenting, and liking/favoriting the post, which their friends will then see. Social media marketing allows for exponential growth through personal relationship channels.

Social is forever

“Yes, I like this website/company. Yes, I want to receive updates from them.” Once someone has liked your page or followed you, then you can market to them forever with anything you want. As long as you don’t post annoying or pointless updates, then these people will continue to see what you’re putting out. Back in the day, the only alternative to social media was building an email list. But with an email, you’re mushed in with the hundreds of other brands sending messages to that person, and the person has to actually click on your email to read your message. (This rarely happens. Open rates for emails are plummeting as social media takes the reins.) Social is the opposite. Not only are these people going to be liking/following you for a long time, but they’re also going to actually be seeing what you put out. 22% of Americans use social media every single day. That number is only growing. It’s time to claim your piece of the pie.

Watch out – you don’t want everyone

It used be that when you posted something on Facebook or Twitter, it would be seen by all of your subscribers or followers. That’s not the case anymore – your posts only reach a certain percentage of who’s following you, and then it will be shown to more if you get a decent amount of interaction on it. But it stops short if no one interacts with your post. If you’re getting social media followers from everywhere and anywhere, then your post won’t reach as many interested people who interact with it, and thus you won’t get as much reach. You need targeted, interested followers to be interacting with your content and expanding your reach. We can help you get them.

We can help

We’re here to help you grow your social media presence and market to those followers effectively. By hiring us, not only are you getting that “forever” channel of advertising, but you’re also getting advice on how to use that advertising opportunity in the most effective way. Get in touch with us today to see what we can do for you and your business.