Sometimes, even if you are the brains (and heart and legs and really all the other body parts) of the company, people just won’t listen. Take the case of CRO or Conversation Rate Optimization. Conversion Rate Optimization is the practice of increasing the amount of online sales and leads on a website, without increasing the amount of web visitors.
You may believe the benefits of doing it. But clients often miss out on why it’s important. And persuading them to think otherwise can be a real challenge.
If you need a little help with that, you’ve come to the right place. Here are 8 ways to persuade the client on conversion rate optimization:
Show your client the statistics.
Numbers have a nice way of convincing people. There’s just something so very factual about them (regardless of whether the numbers are actually right or not.) So if you want to sway your clients towards CRO, show them the data. Let them know how much CRO impacted site performance.
Show the traffic that you are driving.
For years, internet marketers have spent time on search engine optimization (SEO) which focuses on driving more free traffic to your website by improving the likelihood of people finding your website through an unpaid search result.
Try and take advantage of the free unpaid search engine.
Again, the best things in life are free. Show your client the advantage of trying the ‘free’ search engine. In the early days of the web and even to some degree today, the mentality is once you have web traffic the rest would take care of itself.
Go through the steps with your client.
Conversion rate optimization is the process of scientifically changing elements of your website in an attempt to make your website more effective. These elements can include but are not limited to web pages, landing pages, images, words and processes used on your site, or simply taking away elements that may be hurting your page goal.
Inform and educate your client on advantages on expanding your market.
Inform your client of the reason why you should be expanding your market.
Talk about your competitor.
Most of the time, our wakeup call is knowing that our competitor did better than us. Show your client the numbers that your competitor is hitting. Give him/her an urge to work your way up!
Lay down your cards
. Show your clients where you are in the market. Don’t settle for whatever rank you are right now. Work on being better. Demonstrate unique insight into your industry. Aside from showing the advantage on using CRO, show your client where you will stand in the next few months hence, expounding the disadvantages of not making use of the main stream CRO.
Show your clients feedbacks, reviews and testimonial.
It doesn’t need to be a thousand pages of feedback and testimonial. Choose 5 to 10 articles that talks about the advantages of practicing CRO. Give your client time to read and go thoroughly each page. Address any concern/question that your client might have.
Conversion Rate Optimization already established its success via different platforms. You know that it’s often impossible to guarantee results but you wouldn’t know the success too if you will not try it, right?