When you have a web page, your goal isn’t only to have people read your content. As much as possible you want them to share it as well. Why? Well, for one, that tells you that your viewers found some value with what you wrote and they want others to see it too. And second, sharing the content with other people increases your potentials. That’s free advertising, too.

However, creating good content that’s shareable isn’t as easy as it sounds. But there are ways to get it done. Here are 12 of them.

  1. Write with emotion.

    You can’t call content great until it resonates with your followers and fans. And to do that, you have to write with sincerity. Yes, that may sound a bit hard when you’re writing about technical stuff, for example. But if you can write in a way that shows you really care about the people reading it, then you have good and shareable content.
    In this regard, you want to write conversationally. Do not focus on just advertising your product or service. Learn about what your target customers want and need and address those. By doing so, you show you’re listening and willing to build a relationship with them.


  2. Do your research.

    People use social networks to build profiles that express who they are. People won’t share anything that they can’t really identify with. These same people may not really be passionate about your brand, but if allows them to express themselves and how they feel, they may be willing to share it with others.


  3. React fast.

    Remember the Super Bowl blackout? Oreo capitalized on what is otherwise an unfortunate event and released their “You can still dunk in the dark” ad. It was simple but incredibly successful. That’s because it was timely and subtle. What’s amazing about it is the Super Bowl ad spots are insanely expensive. Oreo managed to create arguably the most successful ad campaign of the day and did it for free.
    Timely posts feel more authentic and genuine. As a small business owner, you can use your smartphone to instantly react to breaking news or simply share an in-store exchange.


  4. Empathize.

    Put yourself in the shoes of your fans and followers. The best content is content that connects on an emotional level. Use the perspective of your audience to shape the nature of your community.


  5. Use humor.

    Think about the last time you went out with friends and had a good laugh. Do you remember the jokes? You most likely do not. But you remember laughing and having fun. Sometimes, it’s not just the value of the content, it’s the emotions that the content was able to elicit. And nothing resonates more than humor.


  6. Use nostalgia socially.

    People use social media to express themselves and share their past experiences. Content that pays tribute to something your customers might miss or may have forgotten creates connections amongst customers who share the same emotional reaction. This will create social chatter and engagement.


  7. Take a stand

    Let the passion you have for your organization shine through. Do not be afraid to share the positive causes you stand behind. Be inspiring and your readers will be inspired to share.


  8. Keep it classy.

    When people search for content on Google, they assume no one is watching. When people consume content on Facebook, they know everybody is looking. If you ever have any hesitation about posting something socially, don’t post it.


  9. Have a personality.

    Every brand has a personality, but some brands are just better than others at expressing it.


  10. Subscribe to SmartBrief.

    The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media that is applicable to something you care about.


  11. Read the comments.

    If you have an active community on your blog or on one of the social networks, read the comments! You will get story ideas just from what people say—things you hadn’t yet considered or different perspectives. If no one is commenting on the content you create, read the comments on other blogs within the industry.


  12. Pay attention.

    There is almost always something happening in the news that you can comment on for your industry.

Creating shareable content may not be easy, but it’s not impossible either. Use the above tips to start you off and you’d have people hitting “share” in no time. Good luck!

Comments

  • Doris Dolly, 13.09.2014, 10:45:

    Wow. Nice work. Keep it going.

  • Mark Evans, 15.11.2014, 10:45:

    The quality of your work is awesome. Keep it up guys.

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