Back in the day, phones are for calling, nothing more, nothing less. Then came the advent of SMS or text messaging and suddenly everyone’s chatting left and right when they could easily just call. But SMS is old news, too. These days, your phone isn’t worth anything if it can’t connect to the web. Mobile internet is in. And websites are getting on the business, finally!
Usability issues aren’t anything new or even surprising when you talk about web sites and web pages. It happens, plain and simple and as unfortunate as it can be. What are the more common of these usability issues? I’ll go ahead and list down a dozen of them. I’m pretty sure at one point or another, if you have a web page or even if you don’t and just love spending time browsing the web, you have encountered a few of them.
See, in real life, you can walk into a restaurant, get a menu and point to what you want. Most of the time it even has pictures to help you out. And if you’re lucky, you can have your food in less than a quarter of an hour. In the virtual world, things aren’t always as straightforward.
Mobile devices have altered the way we live. It has changed the way we browse the internet. It has affected the way we do our research. It changed the way we buy and shop for things. Yes, mobile commerce is exploding. Oh, shut it. I don’t mean in the literal sense. I mean it has gotten so big that it has infiltrated the threads of everyday life. Don’t believe me? That’s okay. I have facts to prove it.
When was the last time you tested some part of your marketing campaign? Even if your company’s website is perfectly fine and you are getting traffic and have a high page ranking, you may want to test the waters and see if you can improve your website’s statistics. Like I said before, the internet is highly changeable and no one can rest on his laurels no matter how nice those laurels are!